Empower

A suite of digital products and services to financially empower underbanked communities in the United States.

Date

2017 - 2020

Company

Aura

My Role

Leadership, UI/UX, Brand

Overview

Context

Aura’s mission is to help low-income communities thrive by providing empowering financial services to America’s 66-million underbanked and unbanked. These communities are not served by traditional banking systems and do not have access to credit or bank accounts. They were awarded the CDFI (Community Development Financial Institution) status in 2019 by the US Treasury Department for their pioneering cloud based lending technology that provides affordable credit-building loans and financial education to working families in America.

Aura’s mission is to help low-income communities thrive by providing empowering financial services to America’s 66-million underbanked and unbanked. Aura provides affordable credit-building loans and financial education to working families in America. They were awarded CDFI (Community Development Financial Institution) status in 2019 by the US Treasury Department for their pioneering cloud based lending technology.

Impact

I was at Aura for almost 3 years and worked on a variety of projects. To illustrate this I am foregoing a typical case study format to highlight key areas where I had valuable impact towards design practice, organizational culture and product design.